To put it simply, a lifetime pricing model does not work for something like this.
In our experience, developing learning, self-management and time management skills is something that requires ongoing support, guidance and mentorship. If all we needed was a series of online videos, a lifetime pricing model would work fine.
The iCanStudy membership includes the following supports on top of the video modules and lessons:
Rapid turn-around Q&A for every lesson in the course
Dedicated customer support
Unlimited access to highly trained mentors for you to ask questions to
Individualised feedback on your work by expert coaches
A moderated online community server
Regular expert group coaching sessions via live clinics
As these all incur a regular and ongoing cost, it is not financially viable for us to provide this level of support (which we view as critical for consistently successful outcomes) with a one-time payment model.
An interesting note is that many other courses for study skills offer none of these additional supports, yet still charge a subscription, even though they only need to cover their marketing and server costs.